Reimagining a brand in a post-pandemic world.

Starting a small business during the COVID-19 pandemic was a challenging but rewarding experience.

Many people have turned to their hobbies as a way to cope with the stress and uncertainty of the pandemic. If, like me, you have a passion for crafting and a Cricut cutting machine, starting a small business selling handmade items is a great way to turn your hobby into a profitable venture.

Creating custom stickers, decals, and other vinyl products with a Cricut can be a fun and creative outlet that also helps to improve your mental health. The satisfaction of turning your ideas into tangible products can provide a sense of accomplishment and purpose, which can be especially beneficial during these difficult times.

To start my small business, I began by creating a range of products that appealed to a target audience. I began to showcase my creations on social media platforms, such as Instagram and Facebook and created an online store.

In addition to offering pre-made designs, I also offer custom orders that allow customers to personalize their stickers or other vinyl products.

Growing a business, especially in a post-pandemic world, requires a strategic approach that is both adaptive and forward-thinking.

In the case of Rainbows Stickies, there are a few key steps that have been taken to transform the company into a viable, multi-faceted business.

Firstly, expanding the product line to include complementary items such as stationery, stickers, and other colourful office supplies help to diversify the offerings and appeal to a wider customer base. Secondly, investing in e-commerce and digital marketing to establish a strong online presence and capitalize on the shift towards online shopping is crucial. Thirdly, exploring new markets and partnerships, such as corporate gifting or collaborating with other businesses in related fields, could help to drive growth and expand our brand's reach.

By implementing these strategies and remaining agile and responsive to changing market conditions, Rainbows Stickies will become a successful, multi-faceted business in the post-pandemic world.